AJ

AJ brings an unusually broad vantage point to the question of how organisations actually work. Over a 25-plus-year career spanning editorial leadership, digital performance marketing, and senior roles at software startups and professional services firms, he has sat at the table for decisions that span culture, technology, people and growth  - and watched how rarely anyone in the room had the full picture.

His background in editorial gave him a grounding in how to understand people at depth - what drives them, what they value and how they make sense of the institutions they work within. That instinct carried through into senior marketing leadership, most notably as Head of Marketing at FranklinCovey, where he worked at SLT level to build teams, shape strategy, and help organisations navigate some of the harder questions around purpose and performance.

Supporting Jon with the marketing of intheOffice.io, he helped businesses rethink how people work together across distributed environments. He is currently building Superhero Panda, an AI-powered recruitment platform designed to replace the static CV with living, skills-first professional profiles - an attempt to fix a hiring system that, as AJ sees it, has not fundamentally changed in five centuries.