WE: Why the name change?

Jon and Adam explain why they've moved from "intheOffice" to "Workplace Economies," what the new brand represents, and why the old name no longer fits where they are as founders.

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Show Notes

• The rebrand reflects an evolution, not a pivot. intheOffice focused on hybrid and flexible working, but felt too narrow for the conversations they wanted to have.
• Workplace Economies is built around the idea that every business decision has knock-on effects. A change in one area can trigger unintended consequences elsewhere.
• Both hosts have moved on professionally. Adam now runs his own business, and both are working across a much broader range of challenges than office culture alone.
• The platform now covers researched articles, opinion blog posts, and podcasts, giving them room to explore wider topics across business and the world of work.
• They want the content to challenge ideas, not just document them. The goal is to stay curious, bring data to back up their thinking, and invite their audience along for the ride.

Transcript

AJ:

Hi, Jon. We've been off the podcast scene for a little while now, and anybody who's paid any attention will see we've gone from in the office to workplace economies. So I think this was your idea to change this up in terms of the name and things. So why don't you explain to anybody who can see that change, what this is all about? Why have we changed the workplace economies?

Jon:

Well, yeah, well, yeah, hi, Adam. And yeah, it has been a while since we've done one of these. So it has been quite a big pivot to whole new branding and everything else. So the main reason for me why I wanted to move to workplace economies was in the office was really good and we were talking a lot about hybrid working and how that affects the world of work. But really, we felt quite restricted on being able to talk about wider things, which do affect the world of work and how people exist in it. And we see so much with the way that we both work. I mean, lots changed. You've now got your own business as well. And we're now just two founders talking about what we discuss and how we talk to clients and things like that. So the main reason of calling it workplace economies is obviously the workplace, what some people might not realise is every action that you do can can have unintended consequences and reactions so a change of trying to change a culture in one place can actually do something completely different: like cause people to leave in another so what this was for me is an expansion of what we previously talked about with some high quality research driven articles, some good podcasts, hopefully good podcasts, and we've also got a blogging section for us to post things when we have our own thoughts but that's what it was for me so what about you?

AJ:

Yeah I to expand upon that I think it was a I would call it an evolution really in that what was then isn't now and it gives us the ability to go you know what what I don't understand the past you know that that's really pointless and that you know I'm a forward-thinking person who likes to express my ideas and be philosophical. So this this expanded our reach expanded things we could talk about why we want to talk about them it also reflected where we were I think is as people and as business owners and people trying to actually approach and target and change you know challenge different problems so and this gives us the opportunity then to style our work around what's going on in the world around us what affects us how we're feeling and see if other people you know want to reflect that so it gives us greater scope to express ourselves and include other people within that scope as well so yeah I I love that I love new things I love learning new things and you know staying inquisitive so this I think this gives us that a greater reach I think to talk about you know kind of far wider scope of things rather than just you know kind of culture and stuff in the office that affects in the office because we're we're all over the you know business all over the show with that anymore and I don't think it's really as relevant

Jon:

No and I agree and also I think we're now working on a lot of things that are working in businesses that touch many many more of those areas so it's not just the flexible working hybrid working element, it's productivity tools, it's recruitment,

AJ:
it's HR we've got games now

Jon:
HR yeah yeah Adam's built a game so actually we should put that on the website as well so it's a great retro game

AJ:

that would be good yeah but it's us as we grow I think it's it's if we can bring our audience along with this and and yeah I think it's it's it's it's it's it's it's it's it's and you know enable them to um you know we if we didn't change change is really important right it's growth and this is just changing growth

Jon:

yep yep so um with that that's the uh the intro we've now got to change all of the branding across um which would be a fun job but uh yeah so I think workplace economies is definitely well we want it to be a good place where you've you can find out our thoughts on things and hopefully challenge some some ideas as well.

AJ:

yeah definitely yeah yeah more challenges to come I think, so great thanks Jon all right

Jon:
well thanks so much speak to you on the next podcast